Your individualized brand project includes both a captivating visual identity paired with a relatable brand voice. Both work together to showcase your brand’s authentic personality, represent your brand's values, enamor your target audience, and tell your story.
revolutionary branding
Experience
THE
The Edit
A quick brand refresh
A limited edition, semi-custom visual brand design suite of your choosing paired with a personalized, abbreviated brand voice guide.
The Signature
A complete and custom rebrand
A fully-custom, visual brand design suite developed exclusively for you, paired with a personalized , complete brand voice guide.
our branding packages
To keep things simple and streamlined, we only offer two packages. Each includes all the essentials of a well-appointed, professional, and complete brand presence.
Tailored • Affordable • Quick
A quick brand refresh
the
Edit
THIS PACKAGE IS FOR YOU IF...
.01
You’re an established business is in need of a quick brand design refresh and some personalized brand voice guidelines to showcase your brand persona and support future growth.
.02
Your timeframe and budget are tight, but your aspirations are high. You’re in search of a cohesive brand, but aren’t quite ready for the time or financial investment of custom work.
No. 1
With this package, you’ll receive the following branding elements to help showcase your unique persona and bring your story to life:
Voice
A custom 20-PAGE brand voice profile
Core values
Brand archetype
Ideal customer archetype (1)
Brand attributes
Writing tips
Word bank
Style sheet
Visuals
A limited edition logo suite:
Semi-custom Primary logo
Semi-custom secondary logo
Semi-custom submark
Semi-custom monogram
Semi-custom tagline element
Pre-designed matching pattern
Color palette
Moodboard
Brand presentation
view available designs
serving clients worldwide from NY and IA
since 2012
A complete and custom rebrand
the
Signature
THIS PACKAGE IS FOR YOU IF...
.01
You’re an established brand in in need of a full suite of polished branding elements customized for you, and a personalized brand voice profile to help you stand out in your industry.
.02
You’ve got a little more time and capital to dedicate to the intentional development of your brand, and are seeking an exclusive design and a more personal experience overall.
No. 2
With this package, you’ll receive the following branding elements to help showcase your unique persona and bring your story to life:
Voice
Custom 32+ page brand voice profile
Brand purpose
Brand vision, mission, values
Brand archetype and archetypal blend
(3) Ideal Customer Archetypes
Full brand voice profile
Brand attributes + Direction
Customized writing tips
Word bank
Style sheet
Visuals
One of a kind, exclusive logo suite
Fully custom primary logo
Fully custom secondary logo
Fully custom submark
Fully custom monogram
Custom tagline element
Personalized pattern design
Custom color palette
Moodboard
Brand presentation
What's the difference?
The Edit: Limited Edition Design
Limited Edition designs are pre-designed visual brand concepts that are intended to be sold more than once. This means the design will be used by more than one client. We’re able to customize several elements of the existing design for you, including name, font, and color. So, while this option may not have the same level of authenticity as a fully custom brand, it can still feel like your own. Each design is sold only five times, and then it’s retired forever. If a limited edition design has not yet been purchased by anyone else, you have the option to upgrade it to a custom design and make it yours alone.
Tailored • Affordable • Quick
The Signature: Custom Design
Custom designs are crafted from scratch and created especially for you around your brand’s unique personality and goals. This option allows more flexibility for creativity, strategy, and intention. Your design begins with a blank slate. During the discovery phase, we’ll collect insights and information from you about your brand personality and vision. Using a combination of the responses you’ve shared, the research we’ve gathered, and our extensive experience, we’ll artfully and strategically build a one of a kind design that’s yours and yours alone. It will never be reused or resold.
Unique • Strategic • Intentional
Brand Voice
Regardless of the package you choose, your brand voice will be uniquely defined and articulated. The difference is not in the quality of the final product, but the depth and length. The Edit package includes a 20-page abbreviated brand voice guide with an overarching view of your brand’s unique voice. It covers the essential elements you need to help you write and speak authentically. The Signature package goes into more detail. The signature service includes a 32-page brand voice guide that offers several additional voice elements to help you drill down on the more specific nuances in your brand communication style.
Revolutionary Voices • Revolutionary Visions • Revolutionary Brands
“The serious revolutionary, like the serious artist, can’t afford to lead a sentimental or self-deceiving life.”
Adrienne Rich
OurProcess
the timeline
Each individual project is a team effort. So that the three of us can work in tandem together, everything is laid out and scheduled in our specialized, private, project management system. As soon as payment is received, we’ll send you an invitation to the project where you’ll find the entire framework for the project laid out from start to finish. our timeline consists of several key phases that ensure a comprehensive and well-executed brand development process. The estimated timeframe provided above serves as a guideline, and the actual timeline may vary depending on the scope and complexity of your individual project.
step
01
step
02
step
03
step
04
step
05
step
06
discovery phase
brand voice development
design concept creation
feedback & refinement
final approval & sign off
deliverables sent
”You know your branding team got it right when you see your new website and begin to cry tears of joy. Thank you!”
Brand Voice
Brand Messaging Guide (custom copy elements in your brand voice)
Website Copywriting (your web pages drafted for you)
Business Taglines
Personal Taglines
Brand Naming
Product and Service Naming
Product and Service Descriptions
Brand Archetype Consulting
Brand Psychology Consulting
and more
Brand Visuals
Every brand is unique with it’s own needs, so we offer a menu of optional a la carte add-ons you can choose from to enhance your package. These elements are individually priced, so you can create the complete brand experience that works best for you.
Optional project add-ons and enhancements include, but are not limited to:
Hand Drawn Illustrations
Backgrounds and Patterns
Print Collateral (like business cards, brochures, postcards, etc.)
Packaging Design
Website Design (coming soon)
and more
Need something
More?
I loved working with Melissa and Catherine. They exceeded my expectations from day one. And I have the most gorgeous website and branding on the planet! I loved the effortless consistency between the words and the visuals. Melissa and Catherine obviously communicate very well and clearly with each other – as well as with their clients – because they hit the nail on the head with every phase of the project. There were no misunderstandings or mix-ups. All went perfectly smoothly.
I can’t even begin to share how grateful I am to have found Melissa and Catherine. From the very beginning through the end of my project they each provided exceptional and creative custom work. After this experience I couldn’t imagine working with anyone else. Needless to say, I highly recommend this hard working and gifted duo.
Melissa and Catherine take a holistic approach to their work and think about the whole business, the whole brand, and the whole aesthetic – not just whether the site will function the way it should. Loved every bit of the experience!
It was fun, easy and stress-free and an incredible value for the price. The results are unique and personalized – not just to my business but to me as a person. I know no-one else will have a site like mine.
